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Country Commercial Guides
FY 2000: Germany

Report prepared by U.S. Embassy Bonn,
released July 1999
Note*

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CHAPTER XII. MARKET RESEARCH AND TRADE EVENTS

Appendix F. MARKET RESEARCH

CS Germany plans to report on the following non-agricultural industry sub-sectors:

SECTOR	ISA TITLE
FRA		Educational Products and Services
POL		Hazardous Waste Management and Disposal Equipment
MTL		Precision Machine Tools
CSF		Internet Software
SPT		Sporting Goods and Recreational Equipment
ELC		Power Semiconductors
TES		Value-added Telecommunication Services
AUT		Sport Utility Vehicles
TRV		Travel and Tourism
TXF		Textiles
BTC		Green Biotechnology
FOT		Footwear
PCI		Process Control Instrumentation
MED		Home Health Care Products and Services
CPT		Personal Computers
MUS		Musical Instruments
ELP		The German Energy Market

IMI reporting on all industry sectors will continue during the year.

Annual agricultural economic and administrative reporting:

Date 			Report
October 1		Seafood Annual
October 20		Dairy Annual 
December 10		Wine Marketing Annual
December 15		Citrus Annual 
December 15		Forest Products Annual
January 1		Fresh Deciduous Fruit Semi-Annual
February 1		Livestock Semi-Annual
March 1			Grain & Feed Annual 
June 1			Oilseeds and Products Annual
June 1			Tobacco Annual  
June 1 			Cotton Annual 
June 15			Asparagus Annual 
August 1		Livestock Annual 
August 15		Poultry Annual
August 25		Honey Annual
September 10		Fresh Deciduous Fruit Annual
September 30 		Annual Agricultural Situation Report
As Needed		Grain Voluntary Updates
As Needed		Oilseeds Voluntary Updates
Monthly			ATO Agricultural Export Opportunities


Marketing Briefs
__ German Food & Veterinary Agencies			Apr 99
__ German Customs Offices, Tariff Classification	Apr 99
__ Wine Market						Mar 99
__ Beef Market						Sep 98
__ Snapshot of the Walnut Market			Sep 98
__ Fruit Juice Market					Sep 98
__ Snapshot of the Retail Food Market			Aug 98
__ Snapshot of the Almond Market			Aug 98
__ Beer Market 						Apr 98
__ Food, Beverage and Agricultural Trade Fairs		Apr 98
__ Floriculture Products				Apr 98
__ Food and Beverage Trade Publications			Apr 98
__ Organic Market					Apr 98
__ Food Law, Labeling, Packaging & Certification	Dec 97
__ Trade Publications					Dec 97

Voluntary Reports	
-- Canned Sweet Corn Report 				Oct 98
-- Market Information Report for Germany 		Aug 98
-- Prior, monthly copies of this report 
	(Agricultural Export Opportunities Report)
    	 may be obtained from the FAS homepage (see last section) 
__ Food and Agricultural Import Regulations 		Jul 98
__ Almond Market 					May 98
- Pet Supplies Market 					Feb 98
- Retail Food Market 					Apr 98

American Food Directory The U.S. Agricultural Trade Office in Hamburg (ATO) produced a food directory entitled "American Foods in Europe 1998/99, Guide to European Importers of U.S. Food and Beverage Products." The directory contains listings of about 300 European companies, from 15 European countries, handling about 600 branded and a wide assortment of generic U.S. food and beverage products available in Europe. The directory is a useful resource for retailers, hotels, caterers, restaurants and others seeking a European source for a specific U.S. food or beverage product. In addition to a hardcopy, an Internet version of the 1998/99 Directory is available at www.american-foods.org

For Further Information: FAS Homepage and the FAS AgExport Services Division The FAS homepage may be visited on line at: http://www.fas.usda.gov. The AgExport Services Division of the Foreign Agricultural Service in Washington, DC serves as a first-stop for basic export information and assistance on exporting U.S. agricultural products: Tel: (202) 690-1182 Fax: (202) 690-4374

Appendix G. TRADE EVENT SCHEDULE

		CITY	POST	SUPPORT
1999		EVENT			CITY		POST	SUPPORT

10/03-10/05 	Golf Europe '99		Munich		Munich	PLC
10/05-10/07 	Biotechnica		Hannover	Hamburg	PLC
10/07-10/09 	IKK '99	Essen		Munich			CTF/BIO
10/13-10/18 	Frankfurt Book Fair	Frankfurt	Hamburg	BIO 
10/18-10/23 	Sytems '99		Munich		Munich	BIO
10/18/10/23 	Interkama		Dusseldorf	Dusseldorf PLC
10/26-10/28 	European Banking 
		Trade Fair		Frankfurt	Frankfurt  PLC
11/09-11/12 	Productronica '99	Munich		Munich	   PLC
11/17-11/20 	Medica			Dusseldorf	Dusseldorf CEO

2000

01/12-01/15 	Heimtextil	Frankfurt	Frankfurt	BIO/TFW
01/17-01/23 	Int'l Furniture Fair  Cologne	Dusseldorf	BIO
01/20-02/02 	Premiere 2000	Frankfurt	Dusseldorf	BIO
02/04-02/06 	Men's Apparel Show  Cologne	Dusseldorf	BIO/TFW
02/18-02/22 	Ambiente 2000	Frankfurt	Frankfurt	BIO
03/01-03/31 	CEBIT 2000	Hannover	B/Ffm/Mun  PLC/BIO/CTF/CEO
03/11-03/15 	Int'l Tourism Exchange	Berlin	Frankfurt	CTF
03/12-03/15 	Int'l Houseware Show  Cologne	Dusseldorf	BIO
03/15-03/19 	Musikmesse/ProLight 
& Sound		  		Frankfurt	Frankfurt	PLC
03/20-03/25 	Hannover Fair	Hannover	Berlin	    CEO/PLC/CTF
05/01-05/31 	Interzoo	Nuremberg	Munich	PLC
05/29-06/04 	ILA 2000 Int'l Aerospace	Berlin	Berlin	PLC
06/26-06/29 	Entsorga (Recycling & Waste)	Cologne	Hamburg	PLC
08/18-08/20 	Kind & Jugend	Cologne		Dusseldorf	PLC
08/25-08/29 	Tendence 2000	Frankfurt	Dusseldorf	PLC
09/01-09/30 	GAFA-Lawn & Garden Equipment	Cologne	Dusseldorf BIO
09/06-09/10 	Automechanika	Frankfurt	Frankfurt	CTF
09/23-09/30 	IAA Truck Show	Frankfurt	Frankfurt	PLC

KEY: BIO-Business Information Office; CEO-Corporate Executive; CTF-Certified Trade Fair; PLC-Product Literature Center; TFW-Trade Fair (Washington Organized)

For further information, please consult the National Trade Data Bank or contact the Commercial Section (for contact information, please see chapter XI).

Agricultural Trade Shows in Germany The following are some of the major trade shows being held in Germany that are dedicated to agricultural sectors and products (an * indicates that there is a USA Pavilion organized at the event).

		EVENT				CITY
1999
10/9-14		ANUGA (Food and Beverages) *	Cologne
                               		
2000
01/13-15	Fruit Logistica (Produce, 
		Dried Fruit & Nuts)*		Berlin
01/30-02/03	ISM (Snacks and Confectionery)*	Cologne
02/04-06	IPM (Plants)*			Essen
02/17-20	Bio Fach (Organic Products)*	Nuremberg
03/17-22	Internorga (Food Service, 
		Baking, Confection)		Hamburg
03/19-21	ProWein (Wine & Alcoholic 
		Beverages)*			Dusseldorf
03/24-27	Fisch Int'l & Seafood Europe 
		(Fish & Seafood)		Bremen
04/04-07	Interzoo (Petfood)*		Nuremberg
09/21-24	InterCool (Frozen Food)		Dusseldorf
09/29-10/05	IBA (Baked Products and Confections)	Munich

Further information on these shows is available from the ATO-Hamburg or on the ATO-Hamburg homepage www.usembassy.de/atohamburg

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Note* International Copyright, United States Government, 1998 (or other year of first publication). All rights under foreign copyright laws are reserved. All portions of this publication are protected against any type or form of reproduction, communications to the public and the preparation of adaptations, arrangement and alterations outside the United States. U. S. copyright is not asserted under the U.S. Copyright Law, Title 17, United States Code.

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